Justin Rae, founder of Cinch.io and a lifelong entrepreneur, joins Jeremy to discuss the journey of building a tech startup. They explore the challenges and excitement of entrepreneurship, the evolution of technology, and the power of predictive AI in marketing automation. Justin shares his experiences of starting companies ahead of their time and the importance of timing in the success of a business. They also discuss the value of personalization in marketing and the need for marketers to adapt to changing consumer behaviors.
In this conversation, Justin Rae discusses his journey as an entrepreneur and the challenges he faced along the way. He talks about the financial decisions he made to support himself during the early stages of his business and how it affected his dating life. Justin also shares the evolution of his company, Cinch, and the lessons he learned as a CEO. He emphasizes the importance of delegation and staying informed about all aspects of the business. Justin reflects on failure and success, highlighting the value of learning from failures and the satisfaction of raising a family.
Justin is a husband, father of four, avid adventurer, and lifelong entrepreneur. Justin started his first company while attending the University of Florida. He then took the marketing prowess and hustle from that experience to launching several other ventures, doing some professional photography until he eventually put it all into a multi-million dollar tech startup called Cinch. Cinch is focused on aggregating data and making it actionable for increased customer lifetime value. Justin and I have worked together and graduated from the University of Utah’s inaugural Master of Business Creation program together.
Books Discussed:
Where to Connect with Justin:
Key Takeaways:
Building a tech startup is a step-by-step process that requires perseverance and adaptability.
Timing is crucial in the success of a business, and being ahead of the curve can be challenging.
Predictive AI has the potential to revolutionize marketing by enabling personalized and targeted communication.
Understanding consumer behavior and trends is essential for effective marketing strategies.
Marketers need to find the balance between personalization and privacy to create meaningful connections with customers. Building a successful business takes time and perseverance.
Financial stability can provide a safety net for entrepreneurs.
Being a CEO requires learning to delegate and trust others.
Failure is a stepping stone to success.
Raising a family and creating a positive impact on society are significant accomplishments.
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